Los Angeles! Come check out Def Leppard’s immersive exhibit at the Rock ‘N Roll Holy Land pop-up April 19th – April 22nd at the Fred Segal on Sunset Blvd.
MadeWorn, the LA-based creative brand specializing in handmade, American craftsmanship, is at the helm of conceiving the all-encompassing experience around the event. It will feature exclusive merchandise from the brand and artists including Gene Simmons of KISS, Phil Collen of Def Leppard, along with special appearances by B-Real & Sen Dog of Cypress Hill throughout the month.
The interactive shopping environment is the first in a series of activations that Mastercard will collaborate on with Fred Segal, with the digital display window technology embedded in the store environment. The partnership helps Mastercard and Fred Segal deliver what’s next in retail—an experiential environment where connected devices and digital technology bring a seamless, customizable experience for consumers.