Def Leppard’s Catalog Leaps in Sales & Streaming on First Day of Wide Availability

The band’s digital song sales jumped 1,422 percent on Jan. 19, while the act’s on-demand audio streams rose 379 percent.

On-demand audio streams of Def Leppard’s catalog of songs rose 379 percent in the first day of its wide availability on streaming services on Friday (Jan. 19), according to Nielsen Music.

The rock band, which had been a long-running holdout on major streaming services before 2018 with the majority of its catalog unavailable to the most consumers, earned 596,000 on-demand audio streams for its songs on Jan. 19. Additionally, Def Leppard videos received 482,000 clicks, a boost of 47 percent.

In all, Def Leppard’s music — audio and video combined — was streamed 1.1 million times on on-demand services on Jan. 19, up from 453,000 in Jan. 18, 73 percent of which was via video views. Conversely, 55 percent of the band’s Jan. 19 streams came from on-demand audio services….